About Me
With more than 20 years of experience, I help organizations transform complex ideas into clear, engaging brand experiences through creative direction, strategic branding, digital design, and integrated marketing—creating work that is thoughtful, purposeful, and built to make a lasting impact.
Main Story
I believe great design begins with understanding people—their goals, challenges, and the experiences that shape how they connect with a brand. Whether developing a visual identity, leading a website redesign, or creating a healthcare marketing campaign, my approach is rooted in curiosity, collaboration, and strategic thinking.
Throughout my career, I’ve worked across healthcare, nonprofit, education, professional services, and technology, leading multidisciplinary projects that balance creativity with measurable business objectives. I enjoy translating complex information into clear, engaging experiences that build trust and strengthen brands.
Throughout my career, I’ve worked across healthcare, nonprofit, education, professional services, and technology, leading multidisciplinary projects that balance creativity with measurable business objectives. I enjoy translating complex information into clear, engaging experiences that build trust and strengthen brands.
My Approach
How I Work
Every successful project starts with listening. I take the time to understand the organization, its audience, and the problem we’re solving before exploring creative solutions. By combining strategy, design, and collaboration, I create work that is both visually compelling and purposeful.
I believe the strongest ideas emerge when creativity is supported by research, open communication, and a willingness to challenge assumptions.
Every successful project starts with listening. I take the time to understand the organization, its audience, and the problem we’re solving before exploring creative solutions. By combining strategy, design, and collaboration, I create work that is both visually compelling and purposeful.
I believe the strongest ideas emerge when creativity is supported by research, open communication, and a willingness to challenge assumptions.
Experience
Experience at a Glance
20+ years in creative direction and design
Brand strategy and visual identity
Website design and user experience
Healthcare marketing and communications
Integrated campaigns and content strategy
Creative leadership and cross-functional collaboration
20+ years in creative direction and design
Brand strategy and visual identity
Website design and user experience
Healthcare marketing and communications
Integrated campaigns and content strategy
Creative leadership and cross-functional collaboration
Personal Note
When I’m not immersed in creative projects, I enjoy exploring architecture, photography, typography, and the details that make everyday experiences more thoughtful. These influences continually shape how I approach design—with curiosity, intention, and a focus on creating meaningful connections.